Forms of television advertising
realist narrative: This advert presents the viewer with a 'real life' situation that makes the viewer feel like they are watching something real and believable. This is effective because it makes the viewer feel real emotion for the advert and get them aware of what the advert is promoting. On the other hand the negative of using this type of advertisement is if it gets the viewer in a bad emotion they wont want to carry on watching so wont see what the advert is promoting and not be aware of the product or service. The target audience for this is usually for the older audience because they would have gone through more 'real life' situations. An example of a realist advert is:
Anti-realist: This is the type of advert is the opposite of realist and it presents the viewer with a situation or concept that is obviously unrealistic. The target audience would be for anyone because its not a serious advert so it wont be a serious product. This is effective because it is usually humorous so the viewer laugh. An example is:
Animation: This is effective because animation advert are mostly amusing to the audience. Also there are no limitations to what you can do with animations.This form of advert is for any audience because its an animation its not going to be an advert for something serious. An example of animation is:
Documentary: You are being informed about something and it is set in a professional environment. This is effective because it makes the viewer aware of the problems and situations the advert is trying to show. it can be negative because if the viewer has gone through the problems ,like child abuse, they could get emotional but it informs them that there is a child line to call if they need help. this advert will be targeted at older audiences because young people wont be interested unlike older people will be more interested because there is more of a chance it can be more personal to them.
Talking heads: this is a television pundit who talks about a specific topic directly to the viewer. This is effective because it makes the viewer feel like its a real conversation and its more realistic. This is for anyone depending on what the advert is promoting.
Stand alone: single adverts that advertises a product or service that does not link with any other existing adverts that advertises that product, service or brand. This is for anyone depending on what the advert is promoting because it is a brand new advert and product people wont know who the products/service is for.
Series: sometimes ad campaigns use adverts as a series and the adverts differ slightly and the adverts drag over a long period of time. The target audience for this form is anyone because any type of product could use this
