AS1 blog 9: References

     

 Book/Magazine references

   “AS Media Studies: The Essential Introduction Second Edfition. Philip Rayner, Peter wall and Stephen Kruger.” “Part 4: Three Case Studies. Case Study 2: advertising and marketing.” Routledge 2005.  ISBN 0-415-32966-3

·      “GCSE Media Studies. Editors Colin Bulman, Vivienne Clrk, Richard Harvey, Richard Horsman, Tim Leadbeater, Eileen lewis and William Malyszko.” “Pages 62-3, 64-7 73-4, 151-2, 173. Longman 2005. ISBN 0-582-32833-0.
      
   WJEC AS Media Studies: Study and Revision Guide 
    BTEC Level 2 First Creative Media Production Student Book
·    
  “The Media: An Introduction Edited by Adam Briggs and Paul Cobley.” “Chapter 17 Audience research by Ray Kent”. Longman 2002. ISBN 0-582-42346-5

·      “The Media Magazine. The English and Media Centre.” “Analysing Still-image adverts: Reading Lynx by Mark Ramey”. Issue 45 / September 2013. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “How I make things. Garth Jennings on making a TV commercial”.  Issue 39 / February 2012. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “Adjudicating ads. Claire Forbes”.  Issue 23 / February 2008. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “AS Coursework – charity ads. Gavin Luhrs”.  Issue 9 / February 2004. ISSN 1478-8616


·      “The Media Students Book 4th Edition”, “Chapter 9 Advertising and Branding”: Gill Branston and Roy Stafford: Routledge 2007: ISBN 0-415-37143-0

      

Internet references


"Specs & Delivery | How to Deliver Commercials to Channel 4". Channel 4: 2001. 

<http://www.channel4sales.com/planning_and_buying/ad_specs_and_delivery>

     “Top 30 Programmes” :  Broadcasters Audience Research Board http://www.barb.co.uk/www.barb.co.uk/viewing

        

      Five controversial TV and internet ads – video” - The Guardian www.theguardian.com › News › Media› Ad break‎ :

·      http://www.theguardian.com/media/video/2013/jun/20/five-controversial-tv-internet-ads-video

     youtube.com 

           “ThinkboxBrandIdentity." http://www.thinkbox.tv/server/show/nav.1428

·      “Advertising Standards Authority”: http://www.asa.org.uk/

     

    

AS1 blog 8: Sources of Information in Advertising

Sources of Information in Advertising

TV ratings

Clients and agencies that are in advertising can find TV ratings from BARB. BARB stands for Broadcasters Audience research board. This company measures the TV ratings across the UK and it helps advertisers understand when people watch TV the most and when to advertise. This is helpful for advertising agencies because they want as many people to see their advert to inform more people of their product or service. So this gives them a better understanding of the best time to advertise their products, for example if it was a children's product you would advertise it morning to about mid day, if it was for adults you would do it late at night when they are watching the most.

Programme profile
A programme profile is a break down of who watches a certain programme, for example more men watches boxing more than women. This is useful because if it is a mens product they would put it on a football match or boxing fight etc. If it was a women's product they could advertise it on a reality Tv show.

Rate card
A rate card is how much it is to advertise an advert on a certain show. Coronation street will be much more expensive than a programme lie Geordie shore because it gets much more Tv ratings each week. This is useful because they can choose when to advertise and what programme which gives them more insight into what is the best time.

online advertisers’ information packs 

This is a screenshot from channel 4's advertising webpage and it explains every type of opportunity they give you for advertising with them. This is useful because it gives advertisers better opportunities.