Sources of Information in Advertising
TV ratings
Clients and agencies that are in advertising can find TV ratings from BARB. BARB stands for Broadcasters Audience research board. This company measures the TV ratings across the UK and it helps advertisers understand when people watch TV the most and when to advertise. This is helpful for advertising agencies because they want as many people to see their advert to inform more people of their product or service. So this gives them a better understanding of the best time to advertise their products, for example if it was a children's product you would advertise it morning to about mid day, if it was for adults you would do it late at night when they are watching the most.
Programme profile
A programme profile is a break down of who watches a certain programme, for example more men watches boxing more than women. This is useful because if it is a mens product they would put it on a football match or boxing fight etc. If it was a women's product they could advertise it on a reality Tv show.
Rate card
A rate card is how much it is to advertise an advert on a certain show. Coronation street will be much more expensive than a programme lie Geordie shore because it gets much more Tv ratings each week. This is useful because they can choose when to advertise and what programme which gives them more insight into what is the best time.
Programme profile
A programme profile is a break down of who watches a certain programme, for example more men watches boxing more than women. This is useful because if it is a mens product they would put it on a football match or boxing fight etc. If it was a women's product they could advertise it on a reality Tv show.
Rate card
A rate card is how much it is to advertise an advert on a certain show. Coronation street will be much more expensive than a programme lie Geordie shore because it gets much more Tv ratings each week. This is useful because they can choose when to advertise and what programme which gives them more insight into what is the best time.
online advertisers’ information packs
This is a screenshot from channel 4's advertising webpage and it explains every type of opportunity they give you for advertising with them. This is useful because it gives advertisers better opportunities.
This is a screenshot from channel 4's advertising webpage and it explains every type of opportunity they give you for advertising with them. This is useful because it gives advertisers better opportunities.
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