AS1 blog 3: Styles of television adverts

Advertisers use different styles of advertisers to appeal to different target audiences. The styles of adverts are:

Humour: This is an advert for Vodafone, the target audience for this is mainly adults who use phones. this style aims to make the audience laugh to make it memorable. It makes it memorable because it stands out to other adverts that are promoting mobile phones. This style suits this product because this isn't a serious products and this isn't a serious advert.

Parody: A parody advertisement makes references to well known texts or famous/iconic movie scenes etc... and makes fun of them. this style makes us remember the advert and it makes us feel smart that we knew what it was referencing. a good example of this is the '118 118' adverts and they name themselves 'the A-team' obviously making fun of the A-team. An advert of theirs makes fun of the Ghostbusters theme tune, "who you going to call?".  This is effective because it makes people remember the advert which means the will remember the product.

surreal: Surreal adverts make the audience not sure of what the products is because it has nothing to do with the product until the end usually when the advertisers put the product at the end. This type of advert is memorable because they are not normal, they are totally different to other adverts out there. This is effective because it is different and the audience are likely not to see an advert like this that is so strange so they will remember. 

Shock: This style is to try and get the audiences attention and makes us feel sympathy. This style is usually for charities or to get you to think about safety. This is effective because it may be personal to some of the audience which means they will be more affected and will get them thinking about the purpose of the advert and if it is a charity there would be more of a chance of them donating.  

Repetition: Adverts are repeated so much a day because it gets more people seeing the advert and the more chance of people remembering the advert. It's affective to repeat a advert because it gets more people watching and remembering the advert and the purpose of the advert. 

Famous faces: This style means the advertisers use a celebrity that people know and if people look up to this celebrity and see them promoting the product they will go out to be like them and buy it. this is mostly used in fashion adverts for fragrances or clothes and jewellery, this is because if someone sees their favourite celebrity wearing something they will want to be like them and buy it. In this advert the advertisers used David Beckham to promote a new clothing line, they done this because they know David Beckham is a well known celebrity and that men want to be like him because everyone knows who he is.

Intertextuality: This style is when adverts use references from other texts, usually films, and they do this because if the audience understand the reference they will feel smart, thats what the advert style is for to get the audience to feel smart about understanding the reference. 

All of these styles are successful in my opinion but it depends on what the product is and how the advert is directed, if it is directed good and works that style it will be successful for example, if a charity advert uses surrealism people wont take the advert serious even tho it is a serious advert however if it uses shock or famous faces it will work because the audience will feel sympathy and also will want to donate because the famous face is promoting the advert.