Analysis of a advert
The advert I am analysing is the Think campaign.
This is the advert I am analysing. The form of this advert is realist because it can happen to the average driver and when you watch it, it makes you feel emotional. The style of the advert is shocking because it makes you feel shocked that it happens. The target audience for this advert is car drivers/parents, we know this because it shows a working business man trying to get on and do his work but he keeps seeing the little boy he killed and it seems like it the boy is haunting him. The advert does this because it shows how much it affects people.
The advert provokes an emotional response because if your a parent or a driver you would imagine how you will feel if your child got run over or how you would feel if you killed a young child. The advert hasn't used a celebrity because the advert isn't trying to sell any products or any services, its an awareness advert and usually celebrities are used for products or charity adverts to get people to buy/donate.
It doesn't use any branding because again its for awareness it isn't for selling a product or service so there is no need for a brand. A brand is to identify a company that is selling products or a service and this is promoting road safety so it isn't a company. This advert is very persuasive because the fact it is promoting safety means it has to get through to the viewers and it has to persuade people to be careful on roads. It uses many emotions such as: guilt, sympathy etc.
The advert is promoting the dangers of road accidents and that it doesn't just effect the the person who gets hit by the vehicle but it also effects the driver. It does this is various ways, during the advert the man (the driver who killed a kid in a car accident) is doing everyday activities but as he is doing them it shows a little boy in every scene laying on the floor dead and the man sees him and it shows the man's life being ruined by the guilt.
The scene that shows the man going down the escalators it shows the man and the little boy at the bottom of the escalators and shows the man looking the opposite away from the boy, this is effective because it suggests the man can't cope with the guilt. It adds to the purpose of the advert because it
portrays the man's guilt is unbearable.
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