AS2 Task 1: Market and Target Audience Research

Market and Target Audience Research

Target audience research
The first method we are using to do research is Quantitive research, Quantitative research is when you try to get as much feedback as possible and not worrying wether the feedback is true. A problem with doing this type of research is people can lie about their answers to get through the survey as quick as possible. An advantage of doing this type of research is that you get more feedback than if you do qualitative research and give out questionnaires. 
This is my survey:

Here are some results i got from my survey.

This is the responses from question 1, this shows that 55% of the survey takers were women and 45% are men. This helps us because we know we can lean more towards women clothing. 

This is the response form question 8 and this shows that the most bought clothing is footwear, this helps because it shows us what clothing we should use and create the most of to gain more customers. 











The other method we are doing is focus groups, a focus group is a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Advantages of using focus groups are The researcher can interact with the participants, pose follow-up questions or ask questions that probe more deeply. Results can be easier to understand than complicated statistical data. The researcher can get information from non-verbal responses, such as facial expressions or body language. Information is provided more quickly than if people were interviewed separately.­ Disadvantages of focus groups are The small sample size means the groups might not be a good representation of the larger population. Group discussions can be difficult to steer and control, so time can be lost to irrelevant topics. Respondents can feel peer pressure to give similar answers to the moderator's questions. The researcher's skill in phrasing questions along with the setting can affect responses and results.

Market research

This is an advert for H&M, the clothes shop and in this advert they use a well-known famous-face in David Beckham to show off their clothing line. This type of advert is popular with our target audience because young people follow the fashion of celebrities and if they see their favourite celebrity wear certain clothing lines they will want to buy them and wear them too. the style used in these adverts are mainly humorous or famous face.  Clothing lines mainly advertise in magazines, internet ads or TV advertisements. This advert is effective because the advertisers know how much of an influence David Beckham is to young men, so they used him to get young men to want to buy them to be like David Beckham. The target audience for this advert is men due to them advertising mens body wear. The advert is trying to show that the product is high quality by showing David run around and jump around and the product not ripping or anything.

This advert is for Burberry and in the advert they use famous model Cara Delevingne, they used this because girls look up to her and want to be her because she is so good looking. This advert is effective because the advertisers know that models like Cara Delevingne is such a big influence on young women and that young women want to be like her, so they used these famous models to get through to young women and to get them to buy the products to look like these models. There is also men models in the advert so the target is any gender, However Burberry is very expensive so the target audience is any gender with a good job maybe. 

This is an advert for Gucci's men clothing, this is aimed at working men, due to the price of Gucci this is an advert for working men who earn a good salary. The advertisers said to the man in the Gucci clothes "there is something distinct about you". The advertisers are showing that if you wear Gucci you will stand out more than other people, which is good for them because people will want to buy their clothes to stand out. The advertisers are showing each perfectly crafted Gucci suit tells a story as individual as the man wearing it.

This is an advert for Nike, the target audience for this is anyone who wants to do sports. They show a man who is training hard and at the end of it he succeeds. They put they slogan "Just wear it", this is effective because it is memorable because its getting people to be spontaneous and "Just wear it" referring to just wear nike's clothing. 

I have analysed these adverts i know that clothing lines use similar methods to advertise, they use celebrates to get people to buy their product to show they can be like them by wearing the same clothes. Also they make the adverts distinctly different to show that if you wear their clothing you will stand out from everyone else.