ideas generation
Scenario
You have been asked by a large company to produce a 30 second long TV advert for their new product. You are responsible for all pre and post production work. You must first plan and pitch your idea for the advertisement to the client. On their approval you must then organise your crew effectively to produce a high quality product. You must also record the process in the form of an online production blog.
Task
We have to write a proposal, the proposal must include:
- what the product is?
- which market it fits into (I.e. food, entertainment etc.)
- what's USP (Unique selling point) is.
Product
Our product is a new clothing brand called "Elite", we have a slogan which is "Be Elite". we chose to do a clothing line because trends change all the time and if we get the clothing line trending we can make a success out of it and it is something everyone uses and needs. We also done it because younger generations can buy it because it is good quality with unique styles and is really cheap for what it is.
Idea
Backup plan
This is out back up advert if anything goes wrong with our original idea. The group is going to be Me, Jasmine, Diana, Allegria and Samuel wearing the clothes and modelling for London Fashion Week. Our advert will be humorous, this is so it will appeal to everyone no matter what age they are and most clothing line adverts use famous face/humorous together but we cant use any celebrities.
USP
USP (Unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't.” Our unique selling point is low cost clothes with the highest quality.
Idea
- bright colours to get the advert to stand out;
- shots of the summers skies and spring trees to empathise that our clothing line is a spring/summer collection;
- people (The cast) playing basketball in the clothes and people walking through the park wearing the clothes. this is to show that our clothing line is a multi purpose brand, can be used for casual and anything else such as sports wear.
This storyboard says what our advert will be and help us know what to do and when to do it.
Backup plan
This is out back up advert if anything goes wrong with our original idea. The group is going to be Me, Jasmine, Diana, Allegria and Samuel wearing the clothes and modelling for London Fashion Week. Our advert will be humorous, this is so it will appeal to everyone no matter what age they are and most clothing line adverts use famous face/humorous together but we cant use any celebrities.
USP
USP (Unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't.” Our unique selling point is low cost clothes with the highest quality.
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